Inspired by the quiet beauty of nature, the Florence Wool Rug is a subtle yet striking addition to any space. Its soft cream palette and raised floral design create an understated elegance, bringing depth and texture without overpowering a room. Crafted from luxuriously plush, RWS-certified New Zealand wool, this rug offers an ultra-soft, non-toxic surface that’s both safe and inviting. Thoughtfully designed for nurseries, children’s rooms, or any family space, it’s a timeless foundation for cozy moments and imaginative play.

100% (RWS) certified NZ Wool
Plush, high pile rug with pile height of approx 16 mm (2/3 inches)
Designed in Brooklyn, US
Handmade in India
Dimension : 152 x 244 cm (approx.)

Wash & Care 
We highly recommend the use of a rug pad to provide stability and durability
Clean regularly with a low powered, non-rotary vacuum without a beater brush
Machine wash in delicate cycle and tumble dry at low temperature
Shake out your rug occasionally to clear loose fibers and fluff it up
Use a mild, natural detergent - avoid bleach, fabric softeners, or harsh chemicals
It’s normal to see some fluff in the washing machine after a wash. This will decrease over time as the fibers naturally settle.

Shedding is completely normal for natural fiber rugs and will gradually decrease over time
Lightly vacuum or sweep in the directon of the weave to help manage shedding
If you find a long thread, never pull it - simply trim it with scissors